Monday, May 4, 2009

Stand Pat or Sale

I have seen and heard a number of Finance industry pundits recently answering the question of should investors "hold or sale." They normally go through the typical discussion of the investors time horizon and chance the stock prices will recover, etc.

What I find remarkable is that not one of these discussions has suggested the investor consider the quality of the companies in which the investor owns stock. At a bare minimum you should consider whether the companies you invested in are close to bankruptcy or not. If you have invested in highly leveraged industries, banking, automotive you really need to ask yourself if this company going to survive the down turn to participate in the recovery.

Just a few years ago leverage (borrowing money) was a way of producing killer profits, but when credit is hard to come by, that debt can kill the company. As always see my disclaimer, and if you are confused seek professional advice on your individual situation.

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